As we’ve entered a new decade of fashion, a new wave of trendsetters have taken the lead in defining the fashion industry. From Rihanna to Sza, these fashion influencers have stepped up to the plate on the international stage, transmitting their relatability, courage, and incredible taste in style to the world. From this pool of creativity, we see new trends arise, making its way to all corners of the world and elevating the way we look at fashion. Let’s take a closer look at how fashion influencers are influencing our shopping choices, and the impact it has on our wardrobes.
1. What is a Fashion Influencer?
A fashion influencer is a person who has the ability to drive people’s attention and choices in the fashion world. They usually use their social media accounts or websites to showcase their style, travel and lifestyle, in order to appeal to people and inspire them to dress in a certain way. This sort of trendsetting behavior is why they are called ‘influencers’.
- Fashion Icon: Through their lifestyles, fashion influencers have become style icons, setting trends and inspiring people on what is in fashion right now.
- Unbiased Opinion: As they are not sponsored by any fashion brand or label, they are able to give unbiased reviews and opinions about different trends and clothing pieces.
- Opportunities: With their reach and influence, they often attract collaborations from the fashion industry, giving them greater opportunity and recognition.
There are many different types of fashion influencers out there, from the more traditional fashion bloggers, to the more accessible Instagram and YouTube influencers. They can influence who you look up to for fashion advice, as well as which clothes you buy. No matter what, they are an important part of the fashion world.
The success of any fashion influencer can be measured by the size of their audience, the amount they get shared on social media and their consistent level of engagement. All of these things are key indicators to show how popular they are, and how influential they are.
It has never been easier to become a fashion influencer, with so many different platforms and opportunities out there. As long as you have a unique style and a great understanding of the trends, you too can become an influencer in the fashion world.
2. Examining the Impact of Fashion Influencers on Shopping Choices
Fashion influencers have infiltrated almost every aspect of the industry, and this includes shopping behavior. Today, the power of these digital stars has grown exponentially, resulting in a direct impact on consumer decisions. Here’s a closer look at how they’re changing the game:
- Creating Demand: Influencers are driving demand in the fashion industry, creating hype around various looks and styles. They’re showing customers what is trending and what they should be wearing, and the majority of followers eagerly buy into their suggestions. Thanks to influencers, long-forgotten trends have resurfaced and shoppers are flocking to them.
- Personalized Shopping Advice: Customers can use fashion influencers as their personal shopping consultants. Many influencers showcase different pieces of clothing on their channels and make customized suggestions, like what’s best to wear for a particular occasion or what type of look suits them best given their body type.
Moreover, influencers provide step-by-step advice on on how to wear and style their products, giving shoppers tips that may help them make better choices. This has enabled people to stay stylish and look good without spending a lot of time finding their ideal outfit.
In addition, influencers have given people more confidence to express their personal style. People are now more likely to take risks with their dress and experiment with different trends, thanks to the fashion advice of the influencers they follow.
Since influencers can reach a huge amount of people within a short period, they have become an effective form of digital marketing for fashion brands. Businesses are partnering with influencers to directly reach potential customers and increase their sales.
3. Exploring Trends in Elevated Wardrobes
With fast fashion offering an abundance of affordable options, we’re seeing an increased preference for elevated wardrobe staples. Big box retailers are being forced to up their game in terms of fabric quality and design. It’s not hard to find high-end designer labels infiltrating the mainstream market.
Elevated Basics
The current style trend revolves around quality basics that look and feel expensive. Think minimalist tees, sweaters, and trousers made from luxurious materials like cashmere and silk. Structured outerwear is also a major focus, often featuring fabrics like tweed and wool. The goal is to take classic designs and give them a contemporary twist.
Mix and Match
One way to make an elevated ensemble is by utilizing mix-and-match pieces. Start with a timeless silhouette like a midi skirt or blouse, then layer on a modern jacket and statement accessories. Oversized handbags are also popular for all-day practicality, while adding an accessory such as a luxury watch completes the look.
Investment Pieces
- Designer labels are featuring less splurge-worthy items
- Investment pieces made from premium materials
- Classic cuts and contemporary styling
- Adding an air of opulence and timeless sophistication
Investment pieces are one of the key components of the elevated wardrobe. Generally made from better fabrics and finishes, these items are intended to stay in your wardrobe for many years. Look for classic cuts and styling that never go out of style. When paired with quality basics and stylish accessories, they can add an air of opulence and timeless sophistication.
Support Local Designers
The best way to support the elevated wardrobe trend is to shop local designers and handmade businesses. More and more independent labels are offering modern takes on timeless staples that boast a perfect fit and superior quality. Shopping online and custom commissioning is also a great way to find unique pieces while supporting small businesses.
4. How to Cultivate Personal Style in the Age of Influencers
When it comes to building an individual sense of fashion and style, the digital age has made tapping into the world of fashion unlimited, exciting and inspiring. Unfortunately, it also comes with the danger of letting trends guide our choices rather than having our sense of style act as an indicator.
The key to fostering a personal style in the age of influencers is being mindful of trends and knowing when to follow them and when to start your own. Here are some ideas on how to cultivate your own style:
- Tune out the noise: Don’t worry about what you see on the ‘gram or what’s trending. Be aware, but don’t let it lead your decisions.
- Do some soul-searching: Before heading to the store, take a moment to really think about the items you love and what works for you and your lifestyle.
- Fill your closet with pieces that fit your taste: Comfort level and personal preference should be the main things guiding your fashion choices. Don’t be fooled into buying something because it’s in style. You don’t need the latest trends to express your individual style.
Mix different styles you like and experiment with fabrics, shapes, textures and colors — these are some of the easiest, least expensive and most fun ways to start creating your unique signature look. Don’t be afraid to make mistakes or try something new, it’s all part of the creative process.
Think of these choices as extensions of your personality, since fashion is, after all, a form of self-expression. Use your wardrobe to send a message, to show the world who you are, and be proud to be unique.
From street styles to sleek pieces and statement looks, fashion influencers have become an industry staple that has drastically altered the way we shop. As they continue to push the boundaries of fashion and highlight trendy designs, fashion influencers have revolutionized shopping choices for consumers everywhere. Wherever the future of fashion will lead, it’s certain that fashion influencers will be there every step of the way.
